With things slowly returning to normal instilling confidence among travellers, the principality of Monaco is now planning a recovery and demonstrating its resilience by sending a message of invitation which marks both the end of a long wait and the beginning of hope.
Keeping this in mind, the Monaco Tourist and Convention Authority is relaunching its communication campaign with a slogan which is definitely evolving: “Monaco FOR YOU. At last!”
The campaign represents diversity of what Monaco has to offer tourists, focusing on themes including wellbeing, fine dining, culture, family, romance, sport, responsible tourism, gambling and casinos, weekend escapes, and shopping.
The campaign has been rolled out ahead of summer season such that it covers all the segments within the leisure tourism industry.