In a bid to boost tourism in Gurez Valley in Bandipora district, the Tourism department of the union territory has organised a three-day festival.
Gurez Festival, which aims to highlight the heritage and culture of the area, commenced on Friday. It has been organised in collaboration with the local administration.
During the festival, several cultural and traditional programmes will be performed by different clubs of Gurez.
A special feature of the festival is the presentation of cultural items by various local groups particularly in Sheena, Dardi, Pahari, and other local dialects.
A number of stalls have also been set up by different departments including animal and sheep husbandry, handloom, sericulture and handicrafts.
Many local people and tourists visited the stalls and evinced keen interest in the products on display.
Dr G N Itoo, Director of Tourism in Kashmir told ANI that the objective is to promote tourism in unknown or lesser-known destinations.
Stating that Gurez is at par with other tourist destinations and has huge potential, Dr Itoo said, “Gurez not only has scenic beauty but the local culture including music and dance is also attractive. In terms of adventure, fishing, rafting, trekking and even for nature walks this is a good destination. The tourists are bound to take away a unique experience from here.”