Fashion Bewakoof, on Friday, announced the completion of an actor Rajkummar Rao as his ambassador.”
It’s going to endorse or promote products through digital and social media platforms, campaigns, and online advertising.
The company said that the appeal of Rw, which runs across the geographical boundaries, it helps the brand to expand the use of data types. The 36-year-old actor has, though subtle, has played a variety of roles in serious films such as “Newton”, and “the Witness”, a horror comedy, “Stree”,” Rohi.”
The brand’s first campaign, which includes digital, movies, shows-Pacific wearing a Bewakoof T-shirt, and bring it out in the summer style tips.
“We started to look for the celebrities to promote our brand, we wanted it to be someone that just sums up our brand, and our ideal customer is. Rajkummar impressed us with her amazing performances, and a unique selection. Thus, it has abroad, was the most obvious and natural choice.
We have a campaign that is driven by our customers, glad to see the players, they love to have their favorite brands. You will find that there is no longer such a popular move with the Bewakoof’s gang,”said the Prabhkiran Singh, one of the co-founders of the Bewakoof.
Propelled in 2012, by Prabhkir Singh, Bewakoof, claims to have 10 million customers. It sells 20,000 units of clothing and accessories for days.
The company is backed by institutional investors such as Ivycap, Investcorp, Uniqorn Ventures, Pratithi the Trust and to the angel.
