Ferrari V12 production cars were suspended over the factory floor Sunday night as the 74 year old luxury carmaker launched a new era as a lifestyles brand, with a runway show unveiling its first ready to wear collection for a generation that might not be aware of its Formula One racing pedigree and covered performance street cars.
The season less collection will be tricked out in six drops this year, with 80 per cent meant to be genderless and available in a range of sizes from XXXS to XXXL.
“The young generation have the power to express the energy and the power of a brand,” Iannone said of the target audience. The 35 year old fashion designer was previously creative director at Pal Zileri.
